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fal and wovain: graphics drawn in your direction, checked for print

fal is where the graphics are drawn. wovain turns each idea into an art direction, fal draws it on your account, and wovain checks the result for print before you edit it.

fal

Open Connections in wovain and connect your fal account.

What it is
Artwork
Who connects it
You connect it

What it does in a run

  1. Write the art direction

    Each idea becomes a short art direction: what is printed, the style, the colours and what to avoid.

  2. Draw the graphic

    fal draws the graphic on your account as transparent, square print art.

  3. Check it for print

    The draft is checked for print size, legibility at chest size and colours, and marked ready or needs work.

  4. Edit with you

    You approve the draft or send it back with a note for another round.

What's shared

wovain sends fal the art direction for each idea and gets back the graphic. Images are generated on your fal account and stored with your drop.

Questions

Who pays for the images?

fal bills image generation to your own fal account, at fal's prices. wovain's plan is separate; see the pricing page.

Do I own the graphics?

Yes. You own your briefs and the designs you approve.

What if a draft isn't right?

Reject the draft with a note, such as “heavier line”, and wovain draws another round for the same idea.

Try it with your own brief

You approve every step, and the campaign starts paused.

A sentence is enough: the mood, a reference, who it's for.